This Cookie Policy explains how UpgradeVIP uses cookies and similar technologies on our website, what they do, and how you can manage your choices.
Cookies are small text files placed on your computer, phone, or other device when you visit a website. They help the website recognise your device and remember certain information about your visit, such as your preferences, previous actions, or session details.
Some cookies only last while your browser is open. These are often called session cookies. Others remain on your device for a longer period and are often called persistent cookies.
Important: Strictly necessary cookies help essential parts of the website function properly and may not require consent. Non-essential cookies, such as analytics, functionality, advertising, or social media cookies, should only be used if you choose to allow them.
UpgradeVIP may use cookies and similar technologies to make the website work, keep it secure, remember your preferences, measure performance, understand how visitors use the website, and support marketing activity where consent has been provided.
To support essential website features, page delivery, security, and network management.
To remember your choices, including cookie settings where applicable.
To understand how visitors use the website so we can improve services, content, and usability.
To monitor technical performance, reliability, and website optimisation.
To measure campaign effectiveness or support relevant advertising where consent has been given.
To enable embedded tools, maps, videos, social media features, or other integrated services.
Strictly necessary cookies: these are required for the website to function properly, including security, network management, or services you specifically request.
Preference cookies: these remember selected settings or choices to improve your browsing experience.
Analytics cookies: these help us understand website usage and improve website design, content, and performance.
Marketing cookies: these may be used to measure campaigns or help show more relevant advertising where you have agreed to this use.
Third-party cookies: these may be set by external tools or service providers used on our website.
Consent: Where cookies are not strictly necessary, we ask for your consent before placing them on your device. You can change your preferences at any time through our cookie settings tool, where available.
We aim to keep information about cookies on our website clear and up to date. The categories below explain the types of cookies that may be used on the website.
| Category | What It Does | Used Without Consent? | Typical Duration |
|---|---|---|---|
| Strictly Necessary | Supports essential website operation, security, and services requested by the user. | Yes, where legally exempt | Usually session-based or short term |
| Preferences | Remembers settings or user choices to improve convenience and usability. | No | Varies depending on function |
| Analytics | Measures how visitors use the website so we can improve content, design, and performance. | No | Varies depending on provider |
| Marketing | Supports campaign measurement and relevant advertising where enabled. | No | Varies depending on provider |
| Third-Party Features | May support content or functionality from external services such as maps, video, chat, or social media. | No, unless strictly necessary | Varies depending on provider |
Go-live note: For full cookie transparency, your live site should also make the current cookies, providers, purposes, and durations available through your cookie banner, consent platform, or a live cookie list linked from this page.
When you first visit our website, you may be given the option to accept, reject, or manage non-essential cookies. You can update your preferences at any time using our cookie settings tool, where available.
Most web browsers also let you manage cookies through browser settings. You can usually delete existing cookies, block certain cookies, or choose to be notified when cookies are set. Please note that blocking strictly necessary cookies may affect how parts of the website function.
Some features on our website may rely on third-party providers, such as analytics tools, maps, video content, social media integrations, advertising platforms, or customer support tools. Where these providers place cookies or access information on your device, their own privacy and cookie practices will also apply.
We may update this Cookie Policy from time to time to reflect changes in law, regulatory guidance, technology, or the way our website operates. Any updates will be published on this page.
If you have any questions about this Cookie Policy or how cookies are used on the UpgradeVIP website, please contact us at admin@upgradevip.com.
